Research and Insights

Executive Channel is committed to an ongoing program of research analysis. We have engaged the services of independent communication research agency Hoop Group to conduct comprehensive tenant surveys in over 35 CBD locations, with more than 3,500 respondents. These surveys now constitute Australia's most comprehensive Office Media study. They confirm;

  • On average, tenants catch the lift 7 times each day
  • The average dwell time waiting for the lift is 48 seconds
  • 100% of tenants notice the Executive Vision screens in the foyer
  • 98% of tenants watch the screens whilst waiting for the lift
  • 92% of tenants recall advertising on the network

Demographics:

  • Male - 50%
  • Female - 50%
  • 18 – 24yrs - 10%
  • 25 – 34yrs - 43%
  • 35 – 49yrs - 36%
  • 50 – 64yrs - 10%
  • Tertiary qualified - 72%
  • AB Quintile - 70%
Click here for further audience insights