Executive Lites
Located at the entry points of Australia's most premium corporate towers, Executive Lites are a network of backlit Metrolites and large format digital panels that effectively impact an elusive C-Level audience on a daily basis.
Unavoidable panel placement, an uncluttered environment and habitual usage combine to ensure cut-through of your message with decision makers at the highest end of the corporate sector.
Audience Profile:
The Executive Lites network presents an opportunity to engage an audience of business decision makers. The Executive Lites audience are:
- 81% 25-49 years old
- 79% Male
- 74% C-Suites and senior management
- 70% earn in excess of $100,000 per annum
Network Features:
| Feature | Benefit |
|---|
| Extensive network | Ensures critical mass of audience |
| Unavoidable placement | Provides maximum reach |
| Uncluttered environment | Provides maximum cut-through |
| Habitual audience usage | Ensures high frequency of your message |
| Tailored solutions | Allow for tactical campaign delivery |
View examples of our previous campaigns in our Creative Showcase